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Komfort Mag 05

Olga Benešová, Radek Sidun and Pavel Turek (Ed.)
Na telo / Bodyfit
The perception of the human body has changed somewhat. In the past, skinny and wiry people were usually poor souls who would toil on their masters' soil from dawn till dusk, while the rich, fat and immobile feudal lords would clog their arteries with sugar and fats. Today the tables have turned, and it is lean curves that indicate sufficient funds for healthy food and enough time for leisure centres, while the poor are usually on the verge of dying as victims of television paralysis and junk food.

"Komfort Mag is a non-commercial project. Completely DIY and Do It Together. This we see as a significant factor - it means we are not subordinate to any erratic publisher or advertiser. The purpose of Komfort Mag is to reverse the traditional idea of a magazine, as something which relies mainly on text. That’s why Komfort is 70% pictures, illustrations or photography. Words are not enough to describe it."

 

(the editors)

 

(Czech/Engl.)